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Collective Wisdom is part of the OC Talk Radio family. OC Talk Radio was started as an experiment in new media in 2010, and since then it’s grown to become a respected business channel. This community radio station is the only one of its kind in the country: an Internet Talk Radio station serving the community but with reach well beyond its geographic roots. OC Talk Radio broadcasts live Tuesdays through Fridays from 9am-5pm PT. “Think of it as live podcasting”, says Station Manager and Producer Paul Roberts. We record, edit and archive them as traditional podcasts which we place on our site, each host’s site, each guest’s site and several “podcast aggregators” like iTunes, Google Play, iHeart, Spreaker, Stitcher, Soundcloud and Spotify. It’s the best of both “live” and “on-demand programming”. Although we focus on “narrowcasting” and finding niche audiences unserved by other shows, our combined monthly audience of live listeners and downloads tops 500,000 month.